Hi Helfy team,
I’m applying for the AI Content Creator role because it brings together the parts of marketing and production I enjoy most: finding the angle, shaping the story, and making the content itself. My work spans concept development, scripting, directing, filming, editing, social formats, and AI production, from fully generated commercials to AI-assisted workflows that help me test ideas and move from concept to final cut faster.
Here are eight videos that show different sides of that work:
A 45-second commercial for a bubble tea and coffee brand, developed from concept and storyboard through visual direction, AI generation, editing, sound, and final post-production.
A fully AI-generated commercial for BabyLoop, a subscription platform for a newborn’s first year, developed as part of my MBA final project. I created the concept and story, then built the final piece through AI-generated visuals, video, and editing.
Reworked a popular Instagram format into commentary on the language international media used following October 7.
Created a short-form video to promote a rare, limited-release coffee variety, adapting a viral Instagram format to the product.
Produced and edited a demo video for 9/16, my cover band, bringing the performance footage together into a concise promotional piece.
Edited a talking-head video for social media, shaping the recorded footage into a polished final piece.
A documentary-style interview for “Professional Fest,” Kherson’s city competition for young teachers, combining a sit-down interview with classroom footage.
What I like about this role is the combination of creative experimentation and campaign thinking. I enjoy testing new tools and formats, but the tool is never the point. The goal is to find the right idea, build the story around it, and turn it into content that works for the audience, the channel, and the campaign.
That is already how I work, and I’d love to bring that approach to Helfy.
Hi Helfy team,
I’m applying for the AI Content Creator role because it brings together the parts of marketing and production I enjoy most: finding the angle, shaping the story, and making the content itself. My work spans concept development, scripting, directing, filming, editing, social formats, and AI production, from fully generated commercials to AI-assisted workflows that help me test ideas and move from concept to final cut faster.
Here are eight videos that show different sides of that work:
A 45-second commercial for a bubble tea and coffee brand, developed from concept and storyboard through visual direction, AI generation, editing, sound, and final post-production.
A fully AI-generated commercial for BabyLoop, a subscription platform for a newborn’s first year, developed as part of my MBA final project. I created the concept and story, then built the final piece through AI-generated visuals, video, and editing.
Reworked a popular Instagram format into commentary on the language international media used following October 7.
Created a short-form video to promote a rare, limited-release coffee variety, adapting a viral Instagram format to the product.
Produced and edited a demo video for 9/16, my cover band, bringing the performance footage together into a concise promotional piece.
Edited a talking-head video for social media, shaping the recorded footage into a polished final piece.
A documentary-style interview for “Professional Fest,” Kherson’s city competition for young teachers, combining a sit-down interview with classroom footage.
What I like about this role is the combination of creative experimentation and campaign thinking. I enjoy testing new tools and formats, but the tool is never the point. The goal is to find the right idea, build the story around it, and turn it into content that works for the audience, the channel, and the campaign.
That is already how I work, and I’d love to bring that approach to Helfy.